| Code | 5734 |
|---|---|
| Academic Year | 2020-2021 |
| Subject area | Sociology, Economics, Law |
| Campus | Bologna |
| Level | First |
| Director | Augusto Valeriani |
| Duration | Annual |
| Teaching methods | Conventional |
| Language | English |
| Cost | 14.800,00 Euro |
| Instalments | First instalment 1.850,00 Euro - Second instalment 7.000,00 Euro (deadline 30 December 2020) - Third instalment 5.950,00 Euro (deadline 30 April 2021) |
| Study grants | yes |
| Enrolment start and end | Window 1: 04/06/2020-25/06/2020 Window 2: 23/07/2020-25/09/2020 Window 3: 22/09/2020-13/10/2020 |
| Programme start and end dates |
from Nov 09, 2020 to Mar 31, 2022 |
- Main Department
-
Department of Management - DiSA
- Professional Profile
- The Master is designed to enable the students to cover managerial positions in the communication and marketing departments of companies, public administration and in consulting companies.
The main objective of the courses is to train the students on web marketing and advertising, ensuring that the students have a proficiency on technical aspects of web marketing as well as a sound knowledge of traditional marketing strategies at national and international level. - Number of participants
- Min: 12 Max: 50
- Study grants
- Reduced fees (article 9 of the call)
- Credits
- 60
- International Professional Master's programme
- Yes
- Admission qualifications
- All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
- Linguistic skills
- Sound knowledge of the English language
- Selection criteria
- For candidates whom do NOT possess English as their first language, admission to the Master’s degree programme is subject to the positive written assessment of the candidates’ level of English and individual interview.
The evaluation process will take place at Bologna Business School:
- for those enrolled to Window 1: 21 May 2020
- for those enrolled to Window 2: 15 July 2020
- for those enrolled to Window 3: 15 September 2020
- Place of teaching
- Bologna Business School - Via degli Scalini 18 - 40136 Bologna
- Study plan
- Branding and Corporate Communication - SPS/08
- Communication and Storytelling - SPS/08
- Sales and trade marketing - SECS-P/08
- Marketing - SECS-P/08
- Marketing Research - SECS-P/08
- Strategic Accounting - SECS-P/07
- Digital Interactive Marketing - SECS-P/08
- Industry structure of digital communication - ING-INF/05
- Content marketing laboratory - SPS/08
- Search Marketing - ING-INF/05
- Cross-cultural management - L-LIN/08
- Personal Branding - SECS-P/10
- Digital Platforms Laboratory - SECS-P/08
- Business Ethics and Sustainability - SECS-P/07
- Digital strategy and Social Media Marketing - SECS-P/08
- Digital marketing - SECS-P/08
- Compulsory attendance
- 70%
- Internship
- 20 cfu
Alumni