Professional Master programme in Digital Marketing and Communication - 5734

Code 5734
Academic Year 2020-2021
Subject area Sociology, Economics, Law
Campus Bologna
Level First
Director Augusto Valeriani
Duration Annual
Teaching methods Conventional
Language English
Cost 14.800,00 Euro
Instalments First instalment 1.850,00 Euro - Second instalment 7.000,00 Euro (deadline 30 December 2020) - Third instalment 5.950,00 Euro (deadline 30 April 2021)
Study grants yes
Enrolment start and end Window 1: 04/06/2020-25/06/2020 Window 2: 23/07/2020-25/09/2020 Window 3: 22/09/2020-13/10/2020
Programme start and end dates

from Nov 09, 2020 to Mar 31, 2022

Main Department
Department of Management - DiSA
Professional Profile
The Master is designed to enable the students to cover managerial positions in the communication and marketing departments of companies, public administration and in consulting companies.

The main objective of the courses is to train the students on web marketing and advertising, ensuring that the students have a proficiency on technical aspects of web marketing as well as a sound knowledge of traditional marketing strategies at national and international level.
Number of participants
Min: 12 Max: 50
Study grants
Reduced fees (article 9 of the call)
International Professional Master's programme
Admission qualifications
All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
Linguistic skills
Sound knowledge of the English language
Selection criteria
For candidates whom do NOT possess English as their first language, admission to the Master’s degree programme is subject to the positive written assessment of the candidates’ level of English and individual interview.

The evaluation process will take place at Bologna Business School:

- for those enrolled to Window 1: 21 May 2020
- for those enrolled to Window 2: 15 July 2020
- for those enrolled to Window 3: 15 September 2020
Place of teaching
Bologna Business School - Via degli Scalini 18 - 40136 Bologna
Study plan
  • Branding and Corporate Communication - SPS/08
  • Communication and Storytelling - SPS/08
  • Sales and trade marketing - SECS-P/08
  • Marketing - SECS-P/08
  • Marketing Research - SECS-P/08
  • Strategic Accounting - SECS-P/07
  • Digital Interactive Marketing - SECS-P/08
  • Industry structure of digital communication - ING-INF/05
  • Content marketing laboratory - SPS/08
  • Search Marketing - ING-INF/05
  • Cross-cultural management - L-LIN/08
  • Personal Branding - SECS-P/10
  • Digital Platforms Laboratory - SECS-P/08
  • Business Ethics and Sustainability - SECS-P/07
  • Digital strategy and Social Media Marketing - SECS-P/08
  • Digital marketing - SECS-P/08
Compulsory attendance
20 cfu

AlmaLaurea Master’s Degree survey results