Professional Master programme in New Media and Marketing Communication - 5645

Code 5645
Academic Year 2019-2020
Subject area Sociology, Economics, Law
Campus Bologna
Level First
Director Augusto Valeriani
Duration Annual
Teaching methods Conventional
Language English
Cost 14.800,00 Euro
Instalments first instalment 1.850,00 Euro; second instalment 7.000,00 Euro (deadline 30 dicember 2019); third instalment 5.950,00 Euro (30 april 2020)
Application deadline

Sep 30, 2019 (Expired)

Enrolment start and end WINDOW 1: 04/06/2019-26/06/2019; WINDOW 2: 26/07/2019-26/09/2019; WINDOW 3: 18/10/2019-06/11/2019
Main Department
Department of Management - DiSA
Professional Profile
The Master offers participants the possibility to fill managerial positions in various areas of business and to occupy positions of management at the national and international level.
Number of participants
Min: 12 Max: 50
Study grants
Article 9 of the call for applications
International Professional Master's programme
Incompatibility with other programmes

Under the terms of article 142 T.U. 1592/1933 of the Italian law, it is not permitted to register to more than one university degree programme at the same time: therefore, students registering to this professional master programme will not be able to register to any other Master, specialisation school, PhD, first or second cycle degree programme at the same time. This clause does not apply to post-graduate (“alta formazione”), Lifelong Learning programme or Summer/Winter schools.

For conditions other than those mentioned above, please refer to the respective regulations and the competent offices (eg. Research grants, TFA, PAS).

Admission qualifications
a) All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
b) Degrees obtained abroad deemed equivalent to those described in point a) by the admission committee, for the purposes of admission to the Master.
Linguistic skills
Sound knowledge of the English language
Selection criteria
For candidates whom do NOT possess English as their first language, Admission to the Master’s degree programme is subject to the positive written assessment of the candidates’ level of English and individual interview.

- for those enrolled to Window 1: on 22 and 23 May 2019
- for those enrolled to Window 2: on 17 and 18 July 2019
- for those enrolled to Window 3: on 9 and 10 October 2019

at BBS at the time notified and in any case between 8.00 am and 8.00 pm (Italian time).
Place of teaching
Business School - Via degli Scalini 18, Bologna
Study plan
  • Strategic Accounting - SECS-P/07
  • Industry structure of digital communication - ING-INF/05
  • Corporate Communication - SECS-P/08
  • CRM and marketing research - SECS-P/08
  • Digital Platforms Laboratory - SECS-P/08
  • Search marketing - ING-INF/05
  • Sales and trade marketing - SECS-P/08
  • Marketing - SECS-P/08
  • Cross-culture management - L-LIN/08
  • Business Ethics and Sustainability - SECS-P/07
  • Digital strategy - SECS-P/08
  • Digital marketing - SECS-P/08
  • Content marketing laboratory - SPS/08
  • Digital interactive marketing - SECS-P/08
  • Personal Branding - SECS-P/10
  • Communication and Storytelling - SPS/08

Compulsory attendance
20 CFU
Final Examination