Professional Master programme in Marketing Management - 5644

Code 5644
Academic Year 2019-2020
Subject area Sociology, Economics, Law
Campus Bologna
Level First
Director Fabio Guido Ulderico Ancarani
Duration Annual
Teaching methods Conventional
Language English
Cost 14.800,00 Euro
Instalments first instalment 1.850,00 Euro; second instalment 7.000,00 Euro (deadline 30 dicember 2019); third instalment 5.950,00 Euro (30 april 2020)
Study grants yes
Application deadline

Nov 07, 2019 (Expired)

Enrolment start and end WINDOW 1: 27/06/2019-30/07/2019; WINDOW 2: 30/09/2019-30/10/2019; WINDOW 3: 22/11/2019-11/12/2019
Main Department
Department of Management - DiSA
Professional Profile
The master intends to develop and strengthen marketing and sales skills, within the broader choices of competitive business strategy. More specifically, it intends to strengthen the capacities of:

- market and consumer analysis;
- development of products and brands;
- definition of prices;
- communication;
- management of commercial channels;
- management of the sales network and monitoring of strategic customers.

The master also intends to develop the soft skills of managing the relationship with the client also through laboratory activities, with a particular emphasis on new technologies.

The Master offers participants the possibility to fill managerial positions in various areas of business and to occupy positions of management at the national and international level.
Number of participants
Min: 12 Max: 40
Study grants
Article 9 of the call for applications
International Professional Master's programme
Incompatibility with other programmes

Under the terms of article 142 T.U. 1592/1933 of the Italian law, it is not permitted to register to more than one university degree programme at the same time: therefore, students registering to this professional master programme will not be able to register to any other Master, specialisation school, PhD, first or second cycle degree programme at the same time. This clause does not apply to post-graduate (“alta formazione”), Lifelong Learning programme or Summer/Winter schools.

For conditions other than those mentioned above, please refer to the respective regulations and the competent offices (eg. Research grants, TFA, PAS).

Admission qualifications
a) All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
b) Degrees obtained abroad deemed equivalent to those described in point a) by the admission committee, for the purposes of admission to the Master.
Linguistic skills
c) Sound knowledge of the English language
Selection criteria
For candidates whom do NOT possess English as their first language, admission to the Master’s degree programme is subject to the positive written assessment of the candidates’ level of English and individual interview.

The evaluation process will take place:

- for those enrolled to Window 1: on 18 June 2019
- for those enrolled to Window 2: on 18 September 2019
- for those enrolled to Window 3: on 13 November 2019

at BBS at the time notified and in any case between 8.00 am and 8.00 pm (Italian time).
Place of teaching
Bologna Business School, Via degli Scalini, 18 - Bologna
Study plan
  • Marketing strategy - SECS-P/08
  • Data analysis - SECS-P/08
  • Product and brand management - SECS-P/08
  • Digital culture - SECS-P/08
  • Business ethics and sustainability - SECS-P/10
  • Pricing and promotions - SECS-P/08
  • Principles of channel and retail management - SECS-P/08
  • Consumer behavior - SECS-P/08
  • Advertising and communication - SECS-P/08
  • CRM - SECS-P/08
  • Key account management and trade marketing - SECS-P/08


Two teachings between:

  • Laboratory of customer value management - SECS-P/08
  • Salesforce management - SECS-P/08
  • Omnichannel retailing - SECS-P/08
  • Digital analytics - SECS-P/08
Compulsory attendance
24 CFU
Final Examination