Professional Master programme in Sales & Marketing Management - 8861

Code 8861
Academic Year 2016-2017
Subject area Sociology, Economics, Law
Campus Bologna
Level First
Director Fabio Guido Ulderico Ancarani
Duration Annual
Teaching methods Conventional
Language Italian
Cost 1.200 €
Main Department
Department of Management - DiSA
School
Economics, Management and Statistics
Professional Profile
The Professional Master's Programme curriculum aims generally to develop and strengthen marketing and sales skills, within a broader framework of competitive strategy; more specifically, it aims to strengthen skills in market analysis (marketing research and competition analyses), the ability to develop products and brands (product and brand management), the ability to define prices (pricing management), communication skills (communication and new media), sales management skills (retail management and sales management), and key account management. The programme also aims to develop soft skills in negotiation (fundamental for sales activities) and in accounting for marketing.
Number of participants
Min: 10 Max: 40
Credits
60
Linguistic skills
Knowledge of the English language
Selection criteria
Admission to the Master's Programme is subject to the positive assessment of a written general knowledge and aptitude test, a written test in English and a motivational interview
Place of teaching
Alma Graduate School, Via degli Scalini 18 - Bologna
Compulsory attendance
70%