Professional Master programme in Marketing, Communication and New Media - 8549

Code 8549
Academic Year 2016-2017
Subject area Sociology, Economics, Law
Campus Bologna
Level First
Director Roberto Grandi
Duration Annual
Teaching methods Conventional
Language English
Cost 14.800,00 Euros
Instalments first instalment 1,850.00 Euros; second instalment 7,000.00 Euros (payment deadline 30/12/2016); third instalment 5,950.00 (payment deadline 31/05/2017) Euro.
Study grants yes
Application deadline

Nov 14, 2016 (Expired)

Enrollment start and end Window 1: from 20 October 2016 to 10 November 2016 -Window 2: from 25 November 2016 to 12 December 2016
Programme start and end dates

January 2017 - March 2018

Main Department
Department of Management - DiSA
Economics, Management and Statistics
Professional Profile
The Master offers a training programme with the objective of covering managerial positions in areas of communication and marketing in manufacturing and services industries, the public administration and specialist consulting firms, particularly in the digital communication, web marketing and advertising sectors which require competent technical profiles with a solid foundation in traditional marketing, at a national and international level.
Number of participants
Min: 12 Max: 40
Study grants
Article 9 of the Call for applications
International Professional Master's programme
Incompatibility with other programmes

Under the terms of article 142 of the Italian Amalgamated Law 1592/1933, it is not permitted to register with more than one university degree programme at any one time: therefore, students registering with this Master’s degree programme will not be able to register with any other Master, specialisation school, PhD, first or second cycle degree programme at the same time. This clause does not apply to post-graduate (“alta formazione”), Lifelong Learning programme or Summer/Winter schools.

For conditions other than those mentioned above, please refer to the respective regulations and the competent offices (eg. Research grants, TFA, PAS, ...).

Admission qualifications
All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
Linguistic skills
Sound knowledge of the English language
Selection criteria
For candidates whom do NOT possess English as their first language, Admission to the Master’s degree programme is subject to the positive written assessment of the candidates’ level of English and individual interview.

The selection processes will take place:
- for those applying in the first window: 6 October 2016
- for those applying in the second window: 17 November 2016
At BBS (contact details in art. 16), at the time notified and in any case between 8.00 am and 8.00 pm (Italian time).
Place of teaching
Bologna Business School, Via degli Scalini, 18 - 40136 Bologna (BO)
Study plan
  • Knowledge Management & ICT - SECS-P/10
  • Strategic Accounting, Performance management & compensation - SECS-P/07
  • Industry structure of digital communication - ING-INF/05
  • Corporate communication - SECS-P/10
  • Information Systems and databases - ING-INF/05
  • Marketing and marketing research - SECS-P/08
  • Business and trade marketing - SECS-P/08
  • Integrated communication planninig - M-FIL/05
  • Web Technologies - ING-INF/05
  • Search marketing and web analytics for business - ING-INF/05
  • Digital interactive marketing - SECS-P/08
  • Strategic positioning and online/offline reputation - M-FIL/05
Compulsory attendance
Final Examination

Professional Master programme notices


We inform you that the fixed fee is 181.41 (one hundred and eighty one/41) Euro (required for the regional tax, stamps, insurance and professional master programme certificate).