You are here:

93368 - ECONOMIA E GESTIONE DELLE IMPRESE

Academic Year 2020/2021

                
                        Docente:
                        Carlo Boschetti
                    
                        Credits:
                        9
                    
                        SSD:
                        SECS-P/08
                    
                        Language:
                        Italian
                    
                        Moduli:
                        
                            Carlo Boschetti
                            (Modulo 1)
                        
                            Paolo Di Marco
                            (Modulo 2)
                        
                        Teaching Mode:
                        
                                    Traditional lectures (Modulo 1)
                                
                                    Traditional lectures (Modulo 2)
                                
                            Campus:
                            Bologna
                        
                            Corso:
                            First cycle degree programme (L) in
                            Management and Marketing (cod. 8406)

                            Teaching resources on Virtuale

Learning outcomes

The course provides the basic concepts and tools for analyzing the company in its central elements, in relation with the external environment, and with its main stakeholders. In particular, the student is able to: - know the main theories of the company; - place the company within its socio-economic system; - analyze the external environment of the company; - define the business of the company; - systematically analyze resources and skills; - understand the role of digitalization in business management.

Course contents

Part 1

- The company within the economic and social system: analysis of the role of companies in the economic system and in the social context.

- The business definition: the definition of the activities in which the company operates

Part 2

- The company in the competitive context: the business activity, competitive context, value chain (activities and connections) and business model.

- The main strategic choices: competitive advantage strategies, strategies for product growth and life cycle.

- The organizational aspects: the models and main corporate organizational structures.

Readings/Bibliography

Part 1

Decidere meglio, decidere per tutti di Marco Visentin, Introduzione e cap.1, Aracne Editore, 2016

La strategia (pagg da 113 a 117) di Carlo Boschetti, in Economia e Gestione delle Imprese, di Andrea Lipparini, Il Mulino, 2007.

Paper provided by the teacher

Part 2

Reference texts

Slides and paper provided by the teacher

Support texts

Come redigere un Business Plan di Paolo Di Marco e Daniele Rimini. Edizioni Martina 2007

Il controllo di gestione a supporto delle decisioni aziendali di Paolo Di Marco e Paolo Santini. Edizioni Martina 2010.

Teaching methods

Front or on line lectures

Assessment methods

Open questions, multiple choices, business case.

Teaching tools

Lectures, case studies and case histories

Team work

Office hours

See the website of Carlo Boschetti

See the website of Paolo Di Marco