- Docente: Gilberto Cavallina
- Credits: 3
- Language: English
- Moduli: Gilberto Cavallina (Modulo 1) Federica Pinotti (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Business Administration (cod. 0897)
Learning outcomes
The course is organized into three highly interactive modules designed to teach students how to address business communication challenges and develop crucial skills to effectively navigate the workplace environment. These include (but are not limited to) such skills as: team building, public speaking, management of team dynamics, professional business writing.
Course contents
MODULE 1: NEW TOOLS FOR BUSINESS DEVELOPENT
Software and tools:
– Project management: Trello, Basecamp, Asana
– Communication: Slack, Mailchimp
– Advertising: Facebook ads
– Analyze: Hotjar, Facebook insight
– Design: Balsamiq, Sketch
– Present: PowerPoint, Prezi
Presentations for business development:
– Types of presentations
– The core idea and the elements of a presentation
– Steps to create an effective presentation
– How to get better at presenting
– How to succeed in a Q&A session
MODULE 2: TEAM BUILDING
– What's a real Team: theory & practice
– Team Development Stages
– How to keep a Tean alive: Successful Teams Best Practices
Teaching methods
- Frontal lessons (25%)
- Discussions (25%)
- Student presentations (20%)
- Guest presentations (20%)
- Q&A (10%)
Students will be asked to watch videos and read material to prepare for the following class discussion.Assessment methods
The final exam will be a group presentation and an evaluation of the quantity and quality of the student's participation during the lessons.
The team will be requested to present a software (among the one we saw in the classes) and a feature they would like to implement to increase the value of the software.
In the final presentation will be evaluated:
- the structure of the presentation
- the slide design
- the performance
- the content
Teaching tools
Several videos will be used to explain concepts
Students will also be invited to practice presentations during the classes in order to become more confident and get feedbacks from the classmates.
Office hours
See the website of Gilberto Cavallina
See the website of Federica Pinotti