79588 - Crash Course in Strategic Management Economics

Academic Year 2018/2019

  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: Second cycle degree programme (LM) in Business Administration (cod. 0897)

Learning outcomes

At the end of the course, student has a basic knowledge of the general principles of the discipline and the basic analysis of the market equilibrium on a IS/LM basis, the methodological approach (scientific method, micro- vs macro-economics, etc) and a clear understanding of the impact of macroeconomic facts on business and management. The course switches between theory and practical applications: understanding economic news, how to interpret them in the IS/LM model and in the real world with a business management perspective in order to plan actions through a SWOT.

Course contents

1.Introduction to the current status of Economics. Impacts on Management.
2.Scientific method and Economics. Micro vs Macroeconomics. Math brief recap. National Accounts basics (GDP, deflators, demand components definition) and applications. Impacts on Management.
3.The short run: IS/LM model in closed and open economies. Applications to today's crisis. Impacts on Management.
4.The medium run: AS/AD model and Phillips curve. Applications to today's crisis. Impacts on Management.
5.The long run: short introduction to Solow's growth model. Applications to today's crisis. Impacts on Management.
6.Wrap up and back to the current status of Economics for a final review through the lernt concepts and insights. Impacts on Management. Introduction to Strategy and Economics. SWOT analysis example.

Readings/Bibliography

Blanchard / Macroeconomics, Pearson, 2017 (7th global edition).

To refresh math, it is suggested the following textbook: Mike Rosser / Basic Mathematics for Economists - chapters 1 to 6, 8 and 14.

Teaching methods

Lectures in class. Homeworks and review in class.

Assessment methods

No formal final test is scheduled, as this is a crash course.

Teaching tools

Blackboard, slides, economic articles.

Office hours

See the website of Francesco Bergamaschi