- Docente: Carlo Boschetti
- Credits: 8
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Management and Marketing (cod. 8406)
Course contents
Strategy and its meanings
Business Definition
Firm strategy and the role of external factors
Firm strategy and the role of internal factors
The sources of competitive advantage
Industry life cycle and strategy formulation
Strategy, Ethics, and Social Responsibility
Readings/Bibliography
Grant Robert M., Contemporary Strategy Analysis 9/e, Chichester (UK), John Wiley & Sons Ltd, 2016.
Visentin Marco, Decidere meglio, decidere per tutti, Introduction and chapters 1 and 2, Aracne Editore, 2016
Boschetti Carlo, La strategia (pages 113-117), in Economia e Gestione delle Imprese, di Andrea Lipparini, Il Mulino, 2007.
Teaching methods
Lectures + case studies: reading and discussion.
Assessment methods
Students can choose between:
- Written examinaion (professor choice: 3 open ended questions or
multiple choice + one open ended question + one short case
study)
- Business reports based on case studies to be handed in during the
course + written exam at the end of the course
Teaching tools
Case Studies
Team Work
Business Reports Presentation
Office hours
See the website of Carlo Boschetti