49482 - Social Communications

Learning outcomes

At the end of the course the student: - should acquire a basic knowledge about Social and public utility communication and its development in our country; should know and can properly use the languages and tools of Social communication; - should know and can properly use the techniques for the effectiveness evaluation of a social communications campaign.

Course contents

The course analyzes the development of social communication in Italy, in relation to four main items: actors; tools; styles and languages; effectiveness evaluation.One module will be dedicated to the analysis of the humanitarian communication, that it is increasingly occupying the centre of sociological debates.

In addition to lectures, it is expected the organization of seminars, with participation of external guests who will present social communication experiences in areas of social worker's intervention such as: immigration, violence against women, dependencies, ...

Readings/Bibliography

1.   Cucco E., Pagani R., Paquali M., Primo rapporto sulla comunicazione sociale in Italia, Rai-Eri, 2005, cap. 1, 3, 5 e 7, Intervento Alberto Contri, free download from IOL at this address: https://iol.unibo.it 

2.  Lecture notes on "public communication campaign" available via a username and password at this address: https://iol.unibo.it.

3. Musarò P., Parmiggiani P. (a cura di), Media e migrazioni. Etica, estetica e politica del discorso umanitario, Franco Angeli, Milano, 2014.

Teaching methods

Lectures including moments of discussion and comparison with the students. Lectures will be combined with seminars, with participation of external guests.

Assessment methods

The final assessment consists in an oral exam that consists in a conversation about the suggested reading list.

It is also possible to present a working paper, to be discussed during a lesson and at the final exam.

It will produce excellent valuations: the ability to deepen and put into connection with each other the main issues addressed in the course; the use of appropriate language with the specific nature of the discipline.  It will produce discrete valuations: mnemonic knowledge of contents and partial ability to link the themes covered; the use of appropriate language. It will produce sufficient valuations:  a minimal body of knowledge on the topics covered; the use of inappropriate language. It will produce negative valuations: lack of guidance within the themes addressed in the exam readings and training gaps; the use of inappropriate language.

Teaching tools

Slide, videos, external guests.

Office hours

See the website of Paola Parmiggiani