- Docente: Pina Lalli
- Credits: 8
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Public and Corporate Communication (cod. 8840)
Learning outcomes
Students can choose a workshop activity among the different workshops that are organized in the specific academic year in order to learn practical application of multidisciplinary communication or marketing tools and team work (updated information will be available in the site of the Master program).
Course contents
Learning Outcomes: Students can choose a practical activity among the different ones that are organized in the specific academic year in order to learn soft professional skills, problem solving and team-work skills. Updated specific information on the 2018-19 activities will be available at the beginning of October in one future section Laboratori 2018-19 at the web page fo the Master Program.
Erasmus and other exchange students can profit of this specific and practical activity, too, but they have to write for suggestion and enrollment to the Master's tutor: info.compass@unibo.it
Teaching methods
These activities are very interactive and group-working: the students have to realize communication or marketing plans and strategies, sometimes in collaboration with other institutions or companies. For some examples of past activities, look at the section Storytelling of the web site.
Assessment methods
This activities are pass/fail: attendance is mandatory and the students have to realize specific activities that they agree with the teacher or a professional tutor, following the workshop they have chosen. Their commitment and their contribution to the specific working group is at the core of the evaluation by the tutor and the teacher.
Links to further information
https://corsi.unibo.it/magistrale/ComunicazionePubblicaImpresa/laboratori-strategie-di-web-marketing
Office hours
See the website of Pina Lalli