91712 - WRITING FOR FASHION IN ANGLO-AMERICAN CULTURE

Conoscenze e abilità da conseguire

Al termine del corso lo studente acquisisce una conoscenza approfondita degli strumenti necessari per elaborare testi nel settore della moda in inglese. In vista dello sviluppo di capacità professionali nella comunicazione scritta, il corso seguirà un approccio storico, teorico e critico. Tramite l’utillizzo di varie tipologie testuali, inclusi testi letterari, si mirerà a sviluppare capacità linguistiche relative alla cultura anglo-americana. Inoltre, verranno forniti gli strumenti per analizzare criticamente casi studio di giornalismo di moda e di scrittura sulla moda in generale.

Contenuti

Students will learn that fashion writing requires rigorous structuring. The course envisages an introductory theoretical framework, then it will turn to linguistic and textual analysis of practical documents. Case studies from the press and specialized magazines will be analyzed. The traditional categories of journalism will be explored with a focus on hard news, the feature, the interview and profile.

Lectures will be held in English and partly in Italian for possible translations.

Within the framework of Special Lectures, scholars and professionals are invited to hold seminars that students must attend.

 

Testi/Bibliografia

For the final exam students will be tested on the following:

 

- Lecture Notes 2023 containing various examples of fashion writing

(available at Cartoleria Tecnica, Via Dante, 30)

- Fashion Journalism - History, Theory, and Practice, Sanda Miller and Peter McNeil, Bloomsbury, 2018

- Vogue On Alexander McQueen, Chloe Fox, Quadrille Publishing, 2012

recommended:

- Dizionario della moda (inglese-italiano, italiano-inglese), Mariella Lorusso, Zanichelli, Bologna 2017

- film:

“Blood Diamonds”, by Edward Zwick, 2007

Metodi didattici

Lectures, teacher-led discussion and assignments. Interaction with students, presentations, and role-play simulations.

Modalità di verifica e valutazione dell'apprendimento

Due to the restrictions imposed by the current health emergency, it is likely that the teaching activity will be carried out in blended mode: in presence, and/or online (through TEAMS platform).

During lectures students are required to write assignments.

The final exam will be written and will be divided into two parts: description of photos or short video, and a questionnaire.

- It will evaluate the ability of the student to write about subjects of this sector (about 1000 characters, spaces included)

and

- answer a questionnaire on the Lecture Notes, books and film.

 

If necessary, due to the epidemiological emergency from covid-19, the exam will take place online.

PLS NOTE: ***A dedicated section of our website (https://www.unibo.it/en/university/covid-19-The-measures-adopted-by-the-University-of-Bologna/information-about-the-contagion-and-the-protection-of-our-communitys-health [http://www.unibo.it/Covid19Sicurezza] ) contains safety and health instructions aimed at the student community as well as a short informative video. Compliance with the issued provisions is of the utmost importance, especially when it comes to social distancing, use of personal protective equipment and health monitoring.

Attending students (at least 22 hrs attendance):

- written assignment;

- written questionnaire during lectures;

- Lecture Notes 2023;

- film

- Fashion Journalism - History, Theory, and Practice, Sanda Miller and Peter McNeil, Bloomsbury, 2018 (chapters 4,5,6)

- Vogue On Alexander McQueen

- Anna Koenig "Glossy Words: An Analysis of fashion Writing in British Vogue", Fashion Theory 10: 1-2, pp. 205-224 (included in the Lecture Notes 2023)

Non-attending students:

- written assignment;

- written questionnaire;

- Lecture Notes 2023;

- Anna Koenig "Glossy Words: An Analysis of fashion Writing in British Vogue", Fashion Theory 10: 1-2, pp. 205-224 (included in the Lecture Notes 2023); 

- "Fashion Blogging and Journalism: Testimonials and Testaments of our Time", Giulia Rossi (included in the Lecture Notes 2023 for non-attending students);

- film;

- Fashion Journalism - History, Theory, and Practice, Sanda Miller and Peter McNeil, Bloomsbury, 2018 (full book);

- Vogue On Alexander McQueen

PLS NOTE: it is advisable to contact the teacher for further instructions.

 

Evaluation criteria will consider the following 3 aspects of the student’s performance: contents fidelity, language quality and quality of writing.

Marks will be attributed as follows (the main criteria are indicated here):

Insufficient E

0-18

Contents: inadequate due to poor logico-semantic coherence, false meanings and countersense, frequent additions and/or omissions

Language: serious errors concerning, spelling, grammar, syntax, lexicon

Writing: illogical, it lacks basic parts (introduction, body paragraphs, or conclusion)

 

Sufficient D

18-20

Contents: just adequate with minor false meanings, omissions, additions, local lack of coherence

Language: minor errors concerning spelling, grammar, syntax, lexicon, which don’t affect comprehension

Writing: includes an introduction, thesis or objective, paragraph divisions, and conclusion, lack of interferences

 

Fairly good C

21-23

Contents: adequate despite inaccuracies, generalizations, minor additions and/or omissions

Language: minor errors concerning spelling, grammar, syntax, lexicon, which don’t affect comprehension. Adequate lexical choices and register

Writing: develops the thesis or objective with at least some relevant details, is organized in a pattern that is, for the most part, clear to the reader and appropriate to the thesis or objective, lack of interferences

 

Good B

24- 27

Contents: very adequate despite a few inaccuracies; generally coherent and complete

Language: correct spelling, grammar, syntax, appropriate lexicon and register

Writing: supports the thesis or objective with well-reasoned arguments supported by specific, concrete, and appropriate details, is effectively organized in a pattern appropriate to the thesis or objective, lack of interferences, self-confident and pleasant

 

Excellent A

28-30L 

Contents: very adequate; complete, coherent and accurate

Language: correct spelling, grammar, syntax, appropriate lexicon and register

Writing: original and thoughtful insight about the work under discussion, thoroughly develops the thesis or objective with well-reasoned arguments supported by specific, concrete, and appropriate details, is organized in a pattern appropriate to the thesis or objective. The organization is clear, logical, and apparent. Lack of interferences, self-confident and pleasant, very adequate.

Strumenti a supporto della didattica

PC, Wi-Fi, online TEAMS platform, video/DVD projector, overhead projector

Orario di ricevimento

Consulta il sito web di Mariella Lorusso