97427 - TOOLS AND TECHNIQUES FOR BUSINESS DEVELOPMENT LABORATORY

Anno Accademico 2021/2022

  • Moduli: Gilberto Cavallina (Modulo 1) Gilberto Cavallina (Modulo 2)
  • Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2)
  • Campus: Bologna
  • Corso: Laurea Magistrale in Direzione aziendale (cod. 0897)

Conoscenze e abilità da conseguire

The course is organized into three highly interactive modules designed to teach students how to address business communication challenges and develop crucial skills to effectively navigate the workplace environment. These include (but are not limited to) such skills as: team building, public speaking, management of team dynamics, professional business writing.

Contenuti

MODULE 1: NEW TOOLS FOR BUSINESS DEVELOPENT

Tecniques for new business development:
– Hypothesis and assumptions creation
– Validation principles and examples
– Lean startup methods

Software and tools:
– Project management: Trello, Basecamp, Asana, Notion
– Communication: Slack, Mailchimp
– Advertising: Facebook ads
– Analyze: Hotjar, Facebook insight
– Design: Balsamiq, Sketch
– Present: PowerPoint, Prezi


Presentations for business development:
– Types of presentations
– The core idea and the elements of a presentation
– Steps to create an effective presentation
– How to get better at presenting
– How to succeed in a Q&A session
– Startup pitching to investors


MODULE 2: TEAM BUILDING
– Team Life Cycle for Team Building
– Team Effectiveness
– Team Performance

Testi/Bibliografia

Lean Startup - Eric Ries

Disciplined Entrepreneurship - Bill Aulet

Running Lean - Ash Maurya

Videos and blog articles will be provided during the classes

 

Modalità di verifica e valutazione dell'apprendimento

Group work

individual work and class participation

Final presentation

Orario di ricevimento

Consulta il sito web di Gilberto Cavallina

SDGs

Lavoro dignitoso e crescita economica Imprese innovazione e infrastrutture

L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.