78710 - MANAGEMENT OF CULTURAL EVENTS (LM)

Conoscenze e abilità da conseguire

The student has a general knowledge of the meeting industry. In particular s/he knows the aspects related to the economic value, the marketing techniques applied to the meeting market and the modalities of the approach to the demand, as to satisfy its needs and requests. S/he knows how to apply the main methodologies and instruments to the planning and organization of meetings and events, with special reference to the medical sciences association meetings market.

Contenuti

The course aims to provide students an overview of the meeting industry, as well as the basic elements for the acquisition and the organization of a meeting, with particular reference to the association market.

The topics that will be covered include:

- Meetings and events industry: value, characteristics, jobs, trends and current secnario following Covid-19
- Requirements and conditions of success
- Supply chain: venues, main suppliers, quality standards
- Meeting planners: different companies and services
- Marketing strategies: how to promote a venue or destination, bidding process for the acquisition of international association meetings

- Convention bureau: role and main activities

- Segmentation by initiator: main markets, characteristics, needs, approach and management

- Different kind of events: characteristics, purposes and formats
- Main steps and techniques for planning, communicating and organizing an event

- Green meetings.

Testi/Bibliografia

Handouts of the topics covered by the teacher will be provided and will be made available to students online before the beginning of the course, as well as a list of reference texts.

Metodi didattici

The course foresees lectures planned in the second term. Frequency is not mandatory but strongly recommended.

Modalità di verifica e valutazione dell'apprendimento

The exam is oral and the programme is the same for attending and non-attending students.

Strumenti a supporto della didattica

Handouts of the topics covered by the teacher during lessons will be made available to students online (Virtuale platform)

Orario di ricevimento

Consulta il sito web di Maria Gentile