32260 - STRATEGIA DI CORPORATE E DI INTERNAZIONALIZZAZIONE

Learning outcomes

At the end of the course the student has the knowledge of, and is able to apply, concepts and techniques related to corporate strategies. In particular, the student is able to carry out a strategic analysis of the decisions affecting the corporate level, such as: 1- the choice of entry into new business areas and management of a diversified portfolio of businesses; 2- the decisions involving the organizational boundaries of the company, in particular the degree of vertical integration; 3- the merger and acquisition decisions; 4- the decisions concerning internationalization with particular attention to the choice of international strategy and entry strategy, to the management and the organization of international firms.

Course contents

FIRST PART - CORPORATE STRATEGY

• Corporate Strategy implementation.
• Strategy of vertical integration; managing integrated companies.
• Diversification strategy; managing diversified companies.
• Managing merger & acquisitions.

SECOND PART - INTERNATIONAL STRATEGY

• The competitive dynamics of global markets
• The theoretical frameworks on firms' internationalization
• The competitive advantage in international business
• The international strategies
• The entry strategies in the international market

Readings/Bibliography

FIRST PART - CORPORATE STRATEGY

• Thompson, A.A., Strickland, A.J. e Gamble, J.E (2009). Strategia aziendale. Formulazione ed esecuzione. Cap 6: “Integrare la strategia competitiva”; Cap. 9: “Diversificazione: strategie per l'integrazione di più aree di business”.
• Collins, D.J., Montgomery, C.A., Invernizzi, G. e Molteni, M. (2012). Corporate level strategy. Generare valore condiviso nelle imprese multi business. Cap. 6: “Business: lo sviluppo diversificato”; Cap. 7: “Le matrici di portafoglio”; Cap 8: “Organizzazione: mercato, gerarchia e integrazione verticale”.
• Porter, M.E. (1985). Il vantaggio competitivo, Edizioni di Comunità, Milano, Cap. 9: “Interrelazioni tra le unità di business”.
• Haspeslagh, P.C. e Jemison, D.B. (1992). La gestione delle acquisizioni. Successi e insuccessi nel rinnovamento delle imprese. Etas Libri, Milano. Cap.8: “Comprendere i diversi approcci all'integrazione”; Cap. 9: “La gestione delle acquisizioni”.

These readings will be available at bookstore (Libreria Bonomo- via Zamboni 53/a) or on the web (www.bonomoeditore.com)

SECOND PART - INTERNATIONAL STRATEGY

- Gestione delle imprese internazionali,  Matteo Caroli, McGraw Hill, third edition, 2016.

- Theories of multinational firm di Mats Forsgren, Edward Elgar Press, third edition, 2017

 

Teaching methods

FIRST PART - CORPORATE STRATEGY

• Lectures and application of corporate strategies to a real case developed with a consulting company.
• During the lessons, real cases are discussed to support the understanding of theories.

SECOND PART - INTERNATIONAL STRATEGY

• Lectures
• Case study analysis and discussion
• Team work
• Entrepreneurs and managers presentations

Assessment methods

FIRST PART - CORPORATE STRATEGY

Students can choose between:

- Written examination with open ended questions.

- Business reports based on case studies to be handed in during the course (50%) + one open ended question during the exam (50%).

SECOND PART - INTERNATIONAL STRATEGY

Students can choose between:

• written examination with open ended questions on recommended reading and on a case study.
• work  group, individual work of analysis of readings and cases,  final written examination with open ended questions (recommended if students participate assidously to lessons)

Teaching tools

FIRST PART - CORPORATE STRATEGY

• Lectures
• Case study based on real data presented by a management consultant, aimed at developing a business report.
• Discussion of case studies.
• Team work & business report presentation

SECOND PART - INTERNATIONAL STRATEGY

• Lectures
• Case study analysis and discussion
• Team work
• Entrepreneurs and managers presentations

Office hours

See the website of Vincenza Odorici

See the website of Mariachiara Colucci