- Docente: Cristina Boari
- Credits: 9
- SSD: SECS-P/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Business and Economics (cod. 8965)
Learning outcomes
At the end of the course students are able to manage strategic issues at the business level. Business definition, critical factor of success, competitive analysis, internal resources and strategic positions are discussed to define strategy in markets that can have different degrees of maturity and technology innovation.
Course contents
Business model definition
Long term objectives, mission and strategy
The competitive environment
Added value, value chain and the value system
Competitive strategies
Competitive dynamics: game theory and competitors analysis
Resources and sustainable competitive advantage
Growth strategies
Networks and inter-firm relationships
Readings/Bibliography
References will be provided at the beginning of the course.
Teaching methods
The course will employ different teaching methods: lectures, team-based exercises and case discussions
Erasmus students are welcome but, due to the structure of the course, they should choose Business strategy only if they are able to attend all classes.
Assessment methods
Reports and written exams
Office hours
See the website of Cristina Boari
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.