73233 - Languages and Techniques of the Made In Italy Phenomenon (2)

Learning outcomes

The module offers critical tools and interpretative models to semiotically analyze audiovisual languages used as communicative and identity tools in the field of fashion. In particular, the study of fashion film will be studied in its evolutionary logic, compared to other textual formats (commercials, online videos).

Course contents

Essential readings:

Spaziante, L. (2018) Handouts

 Peverini, P. (2012), I media: strumenti di analisi semiotica, Roma, Carocci (chapters 1-2).

Spaziante, L. (2017) "Textual Innovation of The Audiovisual Language in Fashion Film" in Comunicazioni sociali, n. 1, pp. 27-36.

Spaziante, L. (2005), “Modularità e frontiere di formato: intersezioni tra corto, spot e videoclip” in I. Pezzini, R. Rutelli, (a cura di), Mutazioni audiovisive, sociosemiotica, attualita' e tendenze nei linguaggi dei media, Pisa, ETS, pp. 171– 186.

Marrone, G. (2007), Il discorso della marca, Roma-Bari, Laterza (selected chapters).

 

Recommended readings:

D'Aloia, A., Baronian, M. A., Pedroni, M. (2017) (eds.) "Fashionating Images. Audiovisual Media Studies Meet Fashion", Comunicazioni Sociali, 1.

Ciappei C., Surchi M. (2011) (a cura di), La mitopoiesi della marca moda: strategie di brand building nelle imprese moda, Milano, Franco Angeli.

Galoforo, G., Montebelli, M., Pomodoro, S. (2005), Moda e pubblicità: stili e tendenze del fashion system, Roma, Carocci.

Jin B., Cedrola, E. (2017) (eds.), Fashion Branding and Communication: Core Strategies of European Luxury Brands, New York, Palgrave Macmillan.

Readings/Bibliography

The lectures will aim to illustrate the problems and suggest some practical analysis paths. For this reason class attendance is strongly recommended in order to encourage an active participation in the module.

Teaching methods

The lectures will aim to illustrate the problems and suggest some practical analysis paths. For this reason class attendance is strongly recommended in order to encourage an active participation in the module.

You can register for your module online to access dedicated contents.

Classes start on January 28th 2019.

Assessment methods

Students will be tested with an in-class writing unseen examination placed in a computer room, with questions concerning contents of the whole module.

Optionally, it will then be possible to integrate the written test with an oral interview supported by a paper previously agreed with the teacher.

Teaching tools

Lectures will take advantage of multimedia equipment available in classrooms for listening and viewing useful tools.

Office hours

See the website of Lucio Spaziante