28363 - Business Models in Creative Industries

Learning outcomes

Providing a broad view of the major economic features of several artistic, cultural and entertainment activities in creative industries.

Course contents

Upon completion of the course, students shall be able to:

• Define the distinctive features of organizations operating in the creative industries;
• Illustrate how these organisations can be financially viable;
• Apply analytical, planning and control tools such as the Business model canvas, revenues and costs analysis, and the balanced scorecard;
• Analyse and critically evaluate the business model and governance solution of an organisation operating in the creative industries;
• Develop and improve presentation skills, both in written and oral form.
  

The course is organised around six themes:

• Defining creative industries (class 1)
• Defining business models and the Business model canvas (class 2 and 3)
• Understanding better the Costs and Revenues components of the Business model canvas (class 4)
• Measuring performance in the creative industries (class 5)
• Career paths, recruitment and inequality in the creative industries (class 6)
• Governance and business model in the creative industries (class 7)

Readings/Bibliography

A complete list of readings will be provided in class.

Teaching methods

The course is strongly based on class discussions and active participation by students. Classes comprise a mix of lectures and in class activities. Students will be required to read selected materials before coming to class.

Assessment methods

The assessment tasks are as follows:

a) In class participation: 3/30

b) Group assignment - written report : 25/30

c) Group assignment - poster presentation: 2/30

Detailed instructions will be delivered in class

Teaching tools

The course is strongly based on class discussions and active participation by students. Classes comprise a mix of lectures and in class activities. Students will be required to read selected materials before coming to class.

Office hours

See the website of Paolo Ferri