97247 - PROFESSIONAL SKILLS I (CL1)

Learning outcomes

The student knows the basic principles of language service provision in one or more professional settings; s/he is able to implement the main language service provision standards in one or more professional settings.

Course contents

Almost half a billion users joined social media in the past year, taking the global total to 4.2 billion in early 2021. Growth hasn’t just been about user numbers, though. The world’s mobile users now spend more time on their phones than they do watching television, clearly positioning the smartphone as today’s ‘first screen’.

Overview of social media marketing, from how to define a target audience to steps to create a social media strategy. An exploration of social media theories and management practices. Social media research, executing a social media content analysis and developing a strategic social media management plan for a realworld organization.

Students have the opportunity to scrutinize a wide variety of social media tactics, paying particular attention to the unique functions of each. They learn the mechanism of social influence and how social media trends are changing the way information flows in our society. In this course, students are able to apply social media management skills and knowledge of social media channels to conduct a social media analysis.

The module Social Media Marketing Lab is delivered in the second semester.

Due to the ever evolving nature of social media, real-time case studies, current trends, and relevant articles are integrated throughout the course and in some cases, supplement or change course assignments.

Teaching methods

A combination of lessons, interactive exercises, discussions, lectures, and real-world practice. Lessons are delivered in the form of lectures and workshops, and combine theoretical contents and a strong practical and applied component, to support students and to develop didactics with news and insights about Social Media and Digital Marketing.

Assessment methods

For their final exam, students will hand in an individual project and will discuss it during an oral exam which also tests their knowledge of the technological tools and theoretical principles presented during the course.

The individual project will be assigned to the student during the last month of the course, and it consists of social media plan.

During the oral test, the student may discuss the approach used and results obtained in their project, as well as answer a few questions about the course contents.

 

Evaluation model

30 – 30L excellent results, demonstrating a great understading of course contents, as well as good ability at explaining and evaluating pros and cons of different approaches to social media strategy.

27 – 29 above average results, with minor errors or balanced by a good knowledge of fundamental concepts and applications.

24 – 26 good results, with some errors or knowledge gaps that show a partial understanding of contents and required skills.

21 – 23 sufficient results, but with notable gaps in knowledge or skills acquired in the course contents.

18 – 20 results that only prove minimal knowledge of the course contents.

< 18 insufficient, basic concepts have not been understood or demonstrated, the students has to take again the test.

Teaching tools

The frontal lectures will provide the necessary theoretical and methodological foundations of the discipline.

These lectures will be followed by lessons in the form of workshops, held both remotely via the Teams platform, and simultaneously.

Office hours

See the website of Chiara Cassinerio