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90436 - ECONOMIA E GESTIONE DELLE IMPRESE LM

Academic Year 2021/2022

  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: Second cycle degree programme (LM) in Law and Economics (cod. 9221)

Learning outcomes

The course aims to provide participants with the conceptual frameworkd needed to manage the firm at the functional, business and corporate level.

Course contents

  • The strategy concep
  • The analysis of the competitive environment
  • The analysis of the firm: resources and competences
  • The business strategies
  • The corporate strategies: integration, diversification, internationalization
  • The external growth strategies
  • Marketing strategies

    • Readings/Bibliography

  • Fondamenti di Strategia, di G. Johnson, R. Whittington, K Scholes, D. Angwin, P. Regnér, A. Paci. PEARSON 2019 (ISBN/EAN 9788891911056).
  • "Principi di Marketing", quindicesima edizione, di P. Kotler, G. Armstrong, F. Ancarani, M. Costabile, Pearson, 2014 (ISBN/EAN 978-88-651-8363-2)
  • Other readings uploaded on virtuale.unibo.
  • Slides uploaded on virtuale.unibo

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    Teaching methods

    The course make use of three main teaching methods: 1) frontal lessons based on books, cases and articles from economic newspapers; 2) team work where students can learn how to apply different frameworks of analysis on an empirical case and present the results; 3) consultants and managers presentations


    Assessment methods

  • Students attending classes but who do not participate to group work
    Course assessment consists in a written examination with 3 to 4 open ended questions. Questions can concern a case study. Class participation till 1 point
  • Students attending classes and participating to group work
  • Course assessment consists in a written examination with 2 open ended questions and evaluation of the group work. Class participation till 1 point
  • STUDENT PARTECIPATION

    Student participation with comments and questions on readings, cases and presentations will be evaluated till 1 extra point

    SCORE REJECTION

    It is possible to reject the score only once

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    • Teaching tools

  • Slides
  • Video
  • Managers and entrepreneurs presentation
  • Case studies
  • Readings from economic newspapers

    • Office hours

    See the website of Vincenza Odorici

    SDGs

    Industry, innovation and infrastructure Responsible consumption and production

    This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.