90980 - Fashion Company Organisation

Academic Year 2020/2021

  • Docente: Luca Fabbri
  • Credits: 6
  • SSD: SECS-P/10
  • Language: English
  • Teaching Mode: Traditional lectures
  • Campus: Rimini
  • Corso: Second cycle degree programme (LM) in Fashion Studies (cod. 9067)

Learning outcomes

By the end of the course, the student is expected to have acquired an understanding of the organisation and structure of a company. The course includes a general overview of the information and skills required to understand how to create, develop and sell fashion products and services.

Course contents

The lessons will deal with all management issues and business processes that are most significant for fashion and luxury companies.

In particular, they will focus on brand and product strategies, different country models, brand heritage, stylistic identity, product development processes, distribution processes, image identity, communication process, fashion sustainability.

Readings/Bibliography

Students have to study the following books:

1) Erica Corbellini, Stefania Saviolo, Managing Fashion and Luxury Companies, Milan, Rizzoli Etas, 2015 (students have to study only chapters 3, 9, 10, 11, 12, 13  of this book);

2) Francesca Romana Rinaldi, Fashion Industry 2030, Milano, EGEA S.p.A., 2019;

3) Yuniya Kawamura, Fashion-ology, an introduction to fashion studies, London, Bloomsbury 2014.

A different bibliography could be agreed with the students who will actively attend the lessons.

Teaching methods

Frontal lectures on the topics indicated above, with the support of multimedia devices. Professionals working with companies operating in the fashion industry will be invited to lecture and to contribute thanks to their experience, by tackling some of the topics to be dealt with during this course.

Assessment methods

Students will sit a written exam using the TCExam platform at the informatics labs situated in Via Domenico Angherà 22, Rimini.

In case the sanitary situation will not allow to access the informatics labs, students will sit an oral exam via Teams.

The written exam will consist in 15 questions, which will be formulated on the basis of the material stated in the syllabus.

For every question, four possible answers will be suggested, out of which the student needs to indicate the one he/she considers to be the most correct one.

The evaluation for all students to be examined is based on 30 points scale. The final result is calculated by subtracting from 30 the sum corresponding to the possible errors and/or missing answers.

For every correct answer, 0 points will be subtracted, while 2 points will be subtracted from 30 for every wrong or missing answer.

The time at the students’ disposal to complete this written test will be 25 minutes.

Students wishing to improve their result obtained in the written exam will have the possibility to take an oral exam, which will integrate their written exam.

In this case, the final grade will be given by the mathematical average of the two marks obtained in the written exam and the oral exam. 

In the event of an exam being taken, grades are assigned according to the following criteria:
18-20: There are no elements of excellence or originality in the student’s contribution, or deficiencies are just enough to balance the positive parts of the performance; (C- C)
20-24: The performance presents some good points but is not fully developed or it shows some serious deficiency, though having a good general standard; (C+ B- B)
24-28: The performance is good or very good, but some or several weak points prevent it from reaching a top grade. (B+ A-)
28-30: Very good, no flaws, some or several original elements (A)
30 cum laude: excellent under any aspect, original and outstanding (A+)

We would kindly ask all students who register on the exam lists, to unsubscribe if they decide not to sit the exam or are unable to do so. Your cooperation is essential to guarantee optimal organisation of the exams and to ensure that students who are present do not have to wait unnecessarily.

Teaching tools

PowerPoint slides and videos will be used during lessons.

Office hours

See the website of Luca Fabbri