66056 - Laboratory of Economic Statistics and Market Analysis

Course Unit Page

  • Teacher Marzia Freo

  • Credits 4

  • Teaching Mode Traditional lectures

  • Language Italian

Academic Year 2019/2020

Learning outcomes

Upon completion of this course the student acquires knowledge of statistical software for processing and analyzing of economic databases. In particular, the student is able to: -integrate methodological knowledge with the interpretation of the phenomena - perform the various stages of the statistical analysis of economic phenomena - present the results of the statistical analysis carried out both in written and oral.

Course contents

Realization of a web survey

- construction of the questionnaire
- survey organization
- analysis of collected data.

Case studies of marketing research:

- cluster analysis 

- conjoint analysis.

 

 

 

Readings/Bibliography

Teaching materials will be made available on the site Insegnamenti Online

https://iol.unibo.it/my/

 

Teaching methods

Lectures and exercises in computer lab.

Assessment methods

Students attending the class: oral presentation on research carried out

Students not attending the class: written presentation on research carried out

Teaching tools

Slides of the lectures.

Office hours

See the website of Marzia Freo