28363 - Business Models in Creative Industries

Course Unit Page

SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Reduced inequalities Partnerships for the goals

Academic Year 2018/2019

Learning outcomes

Providing a broad view of the major economic features of several artistic, cultural and entertainment activities in creative industries.

Course contents

Upon completion of the course, students shall be able to:

  • Define the distinctive features of organizations operating in the creative industries;
  • Illustrate how these organisations can be financially viable;
  • Apply analytical, planning and control tools such as the Business model canvas, revenues and costs analysis, and the balanced scorecard;
  • Analyse and critically evaluate the business model and governance solution of an organisation operating in the creative industries;
  • Develop and improve presentation skills, both in written and oral form.

The course is organised around six themes:

  • Defining creative industries (class 1)
  • Defining business models and the Business model canvas (class 2 and 3)
  • Understanding better the Costs and Revenues components of the Business model canvas (class 4)
  • Measuring performance in the creative industries (class 5)
  • Career paths, recruitment and inequality in the creative industries (class 6)
  • Governance and business model in the creative industries (class 7)

Readings/Bibliography

A complete list of readings will be provided in class.

Teaching methods

The course is strongly based on class discussions and active participation by students. Classes comprise a mix of lectures and in class activities. Students will be required to read selected materials before coming to class.

Assessment methods

The assessment tasks are as follows:

a) In class participation: 3/30

b) Group assignment - written report : 25/30

c) Group assignment - poster presentation: 2/30

Detailed instructions will be delivered in class

Teaching tools

The course is strongly based on class discussions and active participation by students. Classes comprise a mix of lectures and in class activities. Students will be required to read selected materials before coming to class.

Office hours

See the website of Paolo Ferri