32531 - Laboratory Of Management Of The Film Industry

Course Unit Page

Academic Year 2018/2019

Learning outcomes

The student is expected to learn the basis of managerial and organizational methodology in the film and multimedia sector. In particular, the student is expected to: - get an national and international overview of the film industry and its players - learn the basis of movie production: pre-production, production and post production - understand the roles of producers and distributors in the market.

Course contents

Commerce and art collide in the film marketplace every day. Is there a line between business and art, content and promotion, the bottom line and award accolades? In this course, students will
explore the reality behind big budget art.
The course will detail the life of two fundamentally different film products: the independent and studio. From concept inception to final net revenue reality, students will investigate basic aspects of development, finance, production, marketing, and distribution through two roles; 1) as producer, and 2) as studio executive. The course will focus on the U.S. production distribution studio machine as the primary market muscle for the largest product.


 Provide an overview of the history of film from a business perspective to better understand the growth of the domestic industry
 Learn the basic terminology of filmmaking development, finance and production
 Outline indie to studio structures; marketing vs. production, what is the pipeline, film “modeling” - from art house to genre, tent pole, and in-between.
 Define the major tools of the marketing executive, their budget, partnership structures and the essence of timing media for film campaigns
 Simulate a private equity investment pitch, and the studio green-light process


Students must bring thumb drives to class or download materials from dropbox. Lecture slides integrate or summarize the following books:
Filmmakers & Financing, Business Plans for Independents, by Louise Levison
Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents, by Robert Marich
Entertainment Industry Economics, by Harold L. Vogel

Story, by Robert McKee
Film & Video Budgets, by Michael Wiese and Deke Simon
The Filmmaker’s Handbook, A Comprehensive Guide for the Digital Age, by Steven Ascher &
Edward Pincus
Independent Feature Film Production, A Complete Guide from Concept Through Distribution, by
Gregory Goodell
Turning Points in Film History, by Andrew Rausch
The 48 Laws of Power, by Robert Greene
Acting without Agony, An Alternative to the Method, by Don Richardson
Film Directing, Shot by Shot, Visualizing from Concept to Screen, by Steven D. Katz

Assessment methods

Student’s performance will be evaluated through the following point system:
Class Participation there are 8 classes worth 5 points each, totaling 40 points
Homework 2 short homework projects worth 10 points each, totaling 20 points
Final Pitch/Essay 20 points for oral pitch, 20 points for final pitch document
Project Bonus 10 points if your film is green-lit by class marketplace
10 points if your company receives investment from Professor Baker’s private equity firm
TOTAL SCORE: 100 - you must achieve at least 80% to pass this course.

GIOCA rules state that students must attend 70% of the lectures to pass, which translates to six classes in this course. The participation grade is evaluated based on active discussion and
productive dialogue about class subjects. You must request permission to miss a class if you wish the opportunity to make up the participation grade points by doing a make-up assignment.
It is highly recommended you take the participation part of your grade seriously. It is often the deciding factor in passing the course.

Teaching tools

Consulta il sito web di Jonathan Theodore Baker [https://www.unibo.it/sitoweb/jonathan.baker]

Office hours

See the website of Jonathan Theodore Baker