- Credits: 6
- Language: Italian
- Teaching Mode: In-person learning (entirely or partially)
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Information, cultures and media organisation (cod. 6245)
Learning outcomes
The laboratory is designed to provide theoretical and practical tools for the design and production of digital content for social media and major online platforms. Through hands-on exercises (podcasts, short videos, infographics, posts), it experiments with different languages and formats of digital communication, learning how to adapt them to various channels and optimize them for specific communication goals, and helps in developing skills spanning from ideation and writing to production, optimization, and distribution of content. By the end of the laboratory, students will be able to: - develop a project idea consistent with communication objectives and target audiences; - know the main languages, formats, and trends in communication for social media and digital platforms; - apply writing, visual, and audio production techniques across different channels; - produce and distribute effective and innovative content for social media and digital platforms.