Marzocchi G.L.; Bergami M., Identification Processes and Company Loyalty in Brand Communities, in: Rejuvenating marketing: contamination, innovation, integration, MILANO, s.n, 2005(atti di: 34th Annual EMAC Conference, Milano (Italia), 24-27 maggio) [Contributo in Atti di convegno]
Morandin G.; Bergami M., La motivazione dell'imprenditore, in: Proceedings, MILANO, Università Cattolica di Milano, 2005(atti di: Organizzare a misura d'uomo, Milano, 3-4 febbraio) [Contributo in Atti di convegno]
Morandin G.; Bergami M.; Bagozzi R. P., The Hierarchical Cognitive Representation of Entrepreneur Motivation Toward Private Equity Financing, in: Proceedings of the 1st Specialized Research Workshop on Managing Growth: the Role of Private Equity, BARCELONA, Gate2Growth Academic Network, 2005(atti di: Managing Growth: The Role of Private Equity, Barcellona, 12 novembre 2004) [Contributo in Atti di convegno]
Morandin G.; Bagozzi R.P.; Bergami M., The Motivation to Participate. Disclosing Cognitive Schemas in a Brand Community, in: 2005 Annual Meeting Proceedings, s.l, s.n, 2005(atti di: A New Vision of Management in the 21st Century, Honolulu, Hawaii, USA, 5-10 agosto) [atti di convegno-abstract]
