90980 - FASHION COMPANY ORGANISATION.

Conoscenze e abilità da conseguire

Al termine del corso, lo studente dovrebbe conoscere l’organizzazione e la struttura di un’azienda che opera nel settore della moda. Il corso fornirà una panoramica generale delle conoscenze e abilità necessarie per comprendere la creazione, sviluppo e diffusione dei prodotti e servizi creati da questo tipo di azienda.

Contenuti

The lessons will deal with all management issues and business processes that are most significant for fashion and luxury companies.

In particular, they will focus on brand and product strategies, different country models, brand heritage, stylistic identity, product development processes, distribution processes, image identity, communication process, fashion sustainability.

Testi/Bibliografia

Students have to study the following books:

1) Erica Corbellini, Stefania Saviolo, Managing Fashion and Luxury Companies, Milan, Rizzoli Etas, 2015 (students have to study only chapters 3, 9, 10, 11, 12, 13 of this book);

2) Francesca Romana Rinaldi, Fashion Industry 2030, Milano, EGEA S.p.A., 2019;

3) Yuniya Kawamura, Fashion-ology, an introduction to fashion studies, London, Bloomsbury 2018.

A different bibliography could be agreed with the students who will actively attend the lessons.

Metodi didattici

Frontal lectures on the topics indicated above, with the support of multimedia devices. Professionals working with companies operating in the fashion industry will be invited to lecture and to contribute thanks to their experience, by tackling some of the topics to be dealt with during this course.

Modalità di verifica e valutazione dell'apprendimento

Students will sit a written exam using the EOL platform at the IT labs in Via Domenico Angherà 22, Rimini.

In case the sanitary situation will not allow to access the informatics labs, students will sit an online oral or written exam using the EOL platform.

The written exam will consist in 15 questions, formulated on the basis of the material stated in the syllabus.

For every question, four possible answers will be suggested from which students should select the one they believe to be most correct.

Evaluation for all students to be examined is based on 30 points. The result is calculated by subtracting from 30 the sum corresponding to possible errors and/or missing answers.

For every correct answer, 0 points will be subtracted, whilst 2 points will be subtracted for every wrong or missing answer.

Students will have 15 minutes to complete this written test.

Students wishing to improve the result obtained in the written exam will have the possibility to take an oral exam, to integrate their written exam. In this case, the minimum mark obtained in the written test must be 26 and the final grade will be given by the mathematical average of the two marks obtained in the written exam and the oral exam.

We would kindly ask all students who register on the exam lists, to unsubscribe if they decide not to sit the exam or are unable to do so. Your cooperation is essential to guarantee optimal organisation of the exams and to ensure that students who are present do not have to wait unnecessarily.

In the event of an oral exam being taken, top marks will be given if a student demonstrates the ability to present the material in an organic, comprehensive and conscious way also connecting it, if possible, to knowledge gained in other classes. Further criteria for top marks will regard the capacity of analysis and reasoning, language quality and development of a personal point of view, which may even be critical, on the topics dealt with.

A satisfactory result will be given if a student demonstrates good knowledge of the topics treated during class, a good ability to express ideas and if the student develops a personal approach to some of the aspects treated.

A sufficient result will be given if a student demonstrates minimal knowledge of the course contents, without showing a personal approach to the aspects treated and without always using the proper terminology.

A negative result will be given if even minimal knowledge of the course contents is missing and if the student uses an inadequate form of expression.

Strumenti a supporto della didattica

PowerPoint slides and videos will be used during lessons.

Orario di ricevimento

Consulta il sito web di Luca Fabbri