Anno Accademico 2019/2020
- Docente: Furio Camillo
- Crediti formativi: 6
- SSD: SECS-S/03
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Bologna
- Corso: Laurea Magistrale in Direzione aziendale (cod. 0897)
Conoscenze e abilità da conseguire
The students is expert in the design, implementation and information systems management for intelligence of decisions that melt on the management knowledge of analytical nature. The second part (30 hours) of the course is developed in the computing laboratory using the system language of SAS System and SAS Enterprise Miner. At the end of the course, the student knows: - Customer relationship management (CRM) and Customer Intelligence; - Problems of evaluation of the advertising impact; - Oriented information system implementation for the analytical approach to the Business Intelligence; - Software realization for Analytical Business Intelligence projects and statistical data mining.
Contenuti
Supervised and unsupervised classification Multivariate analysis: principal component analysis, correspondence analysis, discriminant analysis
Testi/Bibliografia
Data Mining and Statistics for Decision Making, Stephane Tuffery, Wiley, March 2011
Chapters: 7, 9, 11.1-11.3, 11.6
SAS ProgrammingThe One-Day Course - Neil Spencer Chapman and Hall/CRC 2003Print ISBN: 978-1-58488-409-5eBook ISBN: 978-0-203-49928-3
Modalità di verifica e valutazione dell'apprendimento
A written exam and an oral exam, or, alternatively, an applied work and an oral exam.
Orario di ricevimento
Consulta il sito web di Furio Camillo