72536 - Decision Making and Cognitive Processes on Web

Academic Year 2017/2018

  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: First cycle degree programme (L) in Information Science for Management (cod. 8014)

Learning outcomes

The course addresses fundamental of corporate strategies.

 

Course contents

1) Horizontal growth of firms

2) Vertical growth of firms

3) Competition and competitors

4) Market entry and exit

5) Competition Dynamics

Readings/Bibliography

"Economics of Strategy"

By D. Besanko, D. Dranove, M. Shanley, S. Schaefer.

Wiley & Sons

Teaching methods

Lectures

Assessment methods

Written examination

Office hours

See the website of Edoardo Mollona