71217 - Innovative Retailing

Learning outcomes

At the end of the course students are able to manage innovative and multiple/hybrid distribution and communication channels that can include internet channels, social network marketing, 2.0 communication , long tail businesses and direct channels and the integration of innovative and traditional retailing.

Course contents

1) General principles of retailing 2) Major trends in retail formats 3) Retailing and Product Assortment Management 4) Trends in Product Assortment Management 5) Understanding Retail Customers 6) International Distribution 7) Managing a Sales Force 8) Trends in Retail Pricing and Promotions 9) Retail Location Strategies 10) Technological Innovation in Retailing 11) Internet and Electronic Commerce 12) The role of Buyer/Seller Reputation in Electronic Commerce 13) Online Auctions and Social Group Buying/Auctions on the Internet 14) Social Media Marketing and Social Selling 15) Vending Machines and Kiosks 16) Store Layout and Design Management 17) RFID and self-scanning technologies in the retail environment 18) 3D Printers and QR codes

Readings/Bibliography

Reading packet available at Copisteria Asterisco - via Belle Arti, 31/B. The reading packet is protected by copyright, included in the final cost at Copisteria Asterisco. I am committed to the complete legality of the distribution of the course material.

Teaching methods

-Traditional teaching with frontal lessons

- Class discussion of case studies and team-works

Assessment methods

Attending students (those participating in team-work assignments): - 50% written exam evaluation (the chapters on the topics discussed in the team-work assignments will be excluded from the exam program for attending students) - 50% team-work assignment evaluation

Non-attending students : 100% written exam evaluation

Teaching tools

- Educator's slides

- Case studies

- Team-works and class discussion

Office hours

See the website of Gabriele Pizzi