- Docente: Mariachiara Colucci
- Credits: 9
- SSD: SECS-P/08
- Language: Italian
- Moduli: Paolo Di Marco (Modulo 1) Mariachiara Colucci (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Bologna
- Corso: First cycle degree programme (L) in Management and Marketing (cod. 8406)
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from Feb 13, 2023 to Mar 15, 2023
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from Apr 19, 2023 to May 20, 2023
Learning outcomes
The course provides the basic concepts and tools for analyzing the company in its core elements, in relation with the external environment, and with its main stakeholders. In particular, at the end of the course the student is able to: - know the main theories of the company; - place the company within its socio-economic system; - analyze the external environment of the company; - define the business of the company; - systematically analyze resources and skills
Course contents
Contents MODULE 1 (Prof. Paolo Di Marco)
- The company, the core of the economic system
- Business ethics and business activity
- Strategic orientation and corporate culture
- The analysis of the competitive context: external and internal factors
- Strategy as a link between external analysis and internal analysis
- The main strategic choices
Contents MODULE 2 (Prof. Mariachiara Colucci)
- The business definition: the definition of the activities in which the company operates
- Industry analysis
- Value chain
- Competitive advantage and sources of the competitive advantage
- Resources and competences
- The evolution of analytical techniques
Readings/Bibliography
Module 1
Lecture notes and slides provided by the teacher.
Module 2
Economia e gestione delle imprese by Alessandro Baroncelli and Luigi Serio, II ed., McGraw Hill. Chapters: 3, 4, 5, 6, 7.
Optional readings:
Come redigere un Business Plan. Autori: Paolo Di Marco e Daniele Rimini. Edizioni Martina 2007.
Il controllo di gestione a supporto delle decisioni aziendali. Autori: Paolo Di Marco e Paolo Santini. Edizioni Martina 2010.
I bilanci delle imprese. Autori: Valerio Antonelli - Raffaele D'Alessio - Vittorio Dell'Atti. Pearson, 2022.
Teaching methods
Lectures. Application of theories to real cases.
Assessment methods
Multiple choice test.
Mark scale:
<18 Fail.
18-23 Pass.
24-27 Good.
28-30 Distinction.
30 e lode Great Distinction.
Teaching tools
Slides.
Office hours
See the website of Mariachiara Colucci
See the website of Paolo Di Marco
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.