93341 - Leadership, Media Et Opinion Publique

Academic Year 2022/2023

  • Teaching Mode: Traditional lectures
  • Campus: Forli
  • Corso: Second cycle degree programme (LM) in International Relations and Diplomatic Affairs (cod. 9247)

Learning outcomes

The aim of the course is to analyse the phenomenon of political leadership, both from a general and theoretical point of view and from the perspective of its role in contemporary and presidentialized democracies. A particular attention will be dedicated to the media’s role in forging contemporary leadership and its relationship with the political party and the public opinion. At the end of the course students are supposed to be able to describe and to analyze the relationships between political institutions, political parties, media, public opinion and political leaders and their transformations, as well as to evaluate how these transformations influence the working of democratic political systems.

Course contents

 

- Leaders and leadership in contemporary democracies

- The leader and the followers: charisma and soft power, transactional and transformative leadership

- The personnalisation of politics and the “audience democracy”

- The mediatisation of politics

- Leaders' storytelling, mediatisation of politics and political marketing

- Public opinion and leadership

- Populism, leadership and the mediatisation of politics

Readings/Bibliography

1) P. Charaudeau, Le charisme comme condition du leadership politique, in «Revue Française des Science de l'information et de la communication», 7/2015.

https://journals.openedition.org/rfsic/1597

2) B. Manin, Principes du gouvernement réprésentatif, Paris, Flammarion, ch. 6, pages 247-302.

3) P.-J. Maarek, La communication et le marketing de l'homme politique, LEXISNEXIS, 4ème édition, 2014 (première partie), pages 9-71.

4) C. Salmon, Storytelling. La machine à fabriquer des histoires et à formater les esprits, Paris, La Dècouverte, 2007, ch. 5, pages 111-140.

5) A. Mercier, L’utile fiction de l’opinion publique, in A. Mercier, (ed.) Médias et opinion publique, CNRS Éditions via OpenEdition, 2019

https://listes.services.cnrs.fr/wws/arc/athena/2012-05/msg00030/Medias_et_opinion_publique.pdf

Non-attending students must also read: R. Genté, S. Siohan, Volodymyr Zelensky. Dans la tête d'un héro, Paris, Laffont, 2022.

Teaching methods

Teaching lessons and seminars

Assessment methods

Oral exam (60%).  Participation in class discussions (40 %).

Teaching tools

Power point, video.

Office hours

See the website of Sofia Ventura