- Docente: Mariachiara Colucci
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Management and Marketing (cod. 8406)
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from Sep 22, 2022 to Dec 07, 2022
Learning outcomes
The course provides the basic concepts and tools for analyzing the company in its core elements, in relation with the external environment, and with its main stakeholders. In particular, at the end of the course the student is able to: - know the main theories of the company; - place the company within its socio-economic system; - analyze the external environment of the company; - define the business of the company; - systematically analyze resources and skills; - understand the role of digitalization in business management.
Course contents
- Theories of the firm
- The concept of business
- The business definition: the definition of the activities in which the company operates
- Industry analysis
- Value chain
- Competitive advantage and sources of the competitive advantage
- Resources and competences
- The evolution of analytical techniques
- Digital transformation
Readings/Bibliography
Economia e gestione delle imprese by Alessandro Baroncelli and Luigi Serio, II ed., McGraw Hill. Chapters: 1, 2, 3, 4, 5, 6, 7, 14.
Teaching methods
Lectures. Application of theories to real cases. Guest lectures by professionals.
Teaching assistant: dott.sa Chiara Berti <chiara.berti8@unibo.it>
Assessment methods
Multiple choice test.
Mark scale:
<18 Fail.
18-23 Pass.
24-27 Good.
28-30 Distinction.
30 e lode Great Distinction.
Teaching tools
Slides.
Office hours
See the website of Mariachiara Colucci
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.