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55804 - Business Strategy

Academic Year 2021/2022

                
                        Docente:
                        Vincenza Odorici
                    
                        Credits:
                        8
                    
                        SSD:
                        SECS-P/08
                    
                        Language:
                        Italian
                    
                        Teaching Mode:
                        Traditional lectures
                        
                            Campus:
                            Bologna
                        
                            Corso:
                            First cycle degree programme (L) in
                            Business Administration (cod. 8871)

                            Teaching resources on Virtuale

Learning outcomes

The course aims to provide participants with the conceptual frameworks needed to take strategic decisions at business level, paying attention to the coherence between internal resources and competences, market variables and long terms goals.

Course contents

The meaning of strategy
The analysis of the competitive environment
The value creation: the resources, the competences and the value system
The nature and the sources of the competitive advantage
The business strategies in the different competitive environments
Corporate strategies
Growth strategies: diversification, integration and internationalization
External growth strategies

Readings/Bibliography

Dyer, Godfrey, Jensen, Bryce, Pastore "Strategic Management. Principi e applicazioni", ISEDI, 2018 (978-88-8008-384-9): chapters 1 to 11
Other readings uploaded on virtuale.unibo
Lesson slides uploaded on virtuale.unibo

Teaching methods

Frontal lessons

Case study analysis and discussion

Readings discussion

Entrepreneurs and managers presentations

Assessment methods

All students.

WRITTEN EXAMINATION

Course assessment consists in a written examination with:

1) two or three essay-style questions

2) from 5 to 8 multiple choices. Each question can have more than one right answer.

The evalutation will be:

right answer: 1 point
wrong answer: -0,5 point

COURSE ASSESSMENTS

Students can choose to split the course assessment in two parts. Only for students attending classes it is possible to integrate written examination with work group on case study analysis.

Student choosing a final course assessment: grade=totale grade in the written examination

Student choosing two parts assessment: grade:=(grade first part*50/100)+(grade second part*50/100)

Student choosing two parts assessment and group work: grade= (grade first part*35/100)+(grade second part*35/100)+(grade work group*30/100)

STUDENT PARTECIPATION

Student participation with comments and questions on readings, cases and presentations will be evaluated till 1 extra point

SCORE REJECTION

It is possible to reject the score only once.

Teaching tools

Slides
Video
Case studies
Readings from economic newspapers
Managers, entrepreneurs and consultants presentations

Office hours

See the website of Vincenza Odorici

SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.