- Docente: Alessandra Zammit
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Statistical Sciences (cod. 8873)
Learning outcomes
By the end of the course students will know the new product development process. Specifically, students will be albe to:
- analysing the NPD process
- understanding how the statistical tools can reduce the uncertainty associated to the NPD process
- applying the competences acquired in previous courses
Course contents
- Innovation
- NPD process
- New ideas generation
- Consumer decision making process
- Product concept: conjoint analysis
- Data collection techniques: surveys
- Segmentation: cluster analysis
- Positioning analysis: perceptual maps
- Sales tests, and new products diffusion
Readings/Bibliography
Attending students
DESIGN E MARKETING DEI NUOVI PRODOTTI,
Urban Glen L. Hauser John R.
Chapter 1
Chapter 2
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 11 p.245-262
Chapter 13 p. 291-318
Non attending students
DESIGN E MARKETING DEI NUOVI PRODOTTI,
Urban Glen L. Hauser John R.
Chapter 1
Chapter 2
Chapter 3
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 11
Chapter 13
Teaching methods
Lectures, Team work, exercises
Assessment methods
ATTENDING STUDENTS
50% written exam, 50% project work
Written exam:
- multiple choices
- open ended questions
- exercises
NON ATTENDING STUDENTS
100% Written exam
Office hours
See the website of Alessandra Zammit