41663 - Acquisition of Management and Relational Skills

Learning outcomes

The aim of this course is to develop a culture in the pharmacy management area, linked to the basic knowledge, to prepare pharmacists capable to work in the filed of drug dispensing. The student, by achieving this exam,  knows the management, the marketing and the personal communication  Knows the pharmacoeconomics basis allowing him/her to reach a complete capability to manage the pharmaceutical service. 

Course contents

Module of: PHARMACY MANAGEMENT

Professor Giuseppe Salvato

1. Pharmacy, between profession and enterprise: management control

2. Costs and Revenues: margins and economic equilibrium

3. the break point analysis

4. Purchases, inventory and rotation indexes

5. Entrances and Exits: the financial equilibrium

6. The Pharmacy Budget: Reading and Analysis Elements

7. Scenarios: the future of the pharmacy

Module of: ACQUISITION OF COMMUNICATIVE CAPACITY

Professor Giuseppe Salvato

1. Scope and significance of communication

2. Communicating with oneself and with others

3. Communication within the working group

4. What and how does the pharmacy communicate outside

5. Customer Relationships and One-to-One Communication: Sales

6. One-to-All Communication: Marketing Items

7. Evolution of the pharmacy: services and communication

Readings/Bibliography

Lessons, slides, text files available from the teacher

Recommended readings:

Giuseppe Salvato, Pharmacists of Success, Koinè Communication, 2012

Teaching methods

This course is organized into two modules. A module of Acquisition of management skills (2 CFU) and a module of Acqusition of communicative skills (3CFU).
The two modules consist of oral lessons.

Assessment methods

The attendance to the course is mandatory and indispensable to face the written examination. At the end of the course, a written check for each module is provided. Students who do not take part or do not pass them will face the written exam, starting from the February exam session, in which they will answer questions about the subjects raised by the teacher during the course and aim to ascertain the acquisition of the following knowledge : Cheap pharmacy management; Business management, sales and marketing; Pharmacy analysis as a communication matrix; Communication laws applicable in the pharmacy; Relationship with the patient, the user and the client.

Passing the examination results in a suitability (no vote). The written exam can only be supported by students who have obtained the frequency signatures from the teacher. There are two ongoing tests that students should do. Tests will take place in December, one for each module. Students who pass both exams do not need to pass the written exam.

Teaching tools

Projector, pc

Office hours

See the website of Santi Mario Spampinato

See the website of Giuseppe Salvato

See the website of Giuseppe Salvato