- Docente: Matteo Pasetti
- Credits: 6
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: First cycle degree programme (L) in Communication Sciences (cod. 8885)
Learning outcomes
By the end of the course, the student should:
- Understand the major developments in media history.
- Understand the complex relationship between technological, social, cultural, and economic developments in media.
- Understand the role of the media in building mass culture, distinguishing between global trends and local features.
Course contents
The course provides the history of mass media from the 19th century to the present. It will focus, with a comparative and transnational approach, on linkages between mass communication and the cultural, social, economic and political contexts. Each emerging communication technology or mass medium (journal, cinema, radio, television and digital media) will be analysed by several case studies. Particular attention will be paid to the adversiting and its connection to the development of the media landscape.
Readings/Bibliography
- L. Gorman, D. Mclean, Media e società nel mondo contemporaneo, Il Mulino, Bologna 2011 or subsequent editions (chapters 1, 2, 3, 4, 7, 8, 10)
- F. Fasce, Le anime del commercio. Pubblicità e consumi nel secolo americano, Carocci, Roma 2012 or subsequent editions
Teaching methods
Lessons, backed by power point as well as movies and web resources.
Official language: Italian.
Assessment methods
The exam consists of a written test, taking place in a computer lab. In 60 minutes the students will have to answer 2 open questions on the topics of lessons and textbooks.
Teaching tools
Powerpoint presentations weekly uploaded in the educational web page “Materiali didattici”.
Office hours
See the website of Matteo Pasetti