75639 - Analysis of Emerging Lifestyles

Learning outcomes

At the end of the course the student will have the instruments to investigate the main trends and to apply advanced social research techniques on consumptions, optimizing examination abilities and learning to work both on an individual and on a collective approach.

Course contents

As well as creative talent, modern fashion also depended upon image and advertising spectacles, and the visual presentation of fashion quickly became as important as the production of garments.

An analysis of fashion exhibitions of the last decades will show that both fashion scholars and museums have started understanding fashion from a broader perspective.

During the class we will use fashion exhibitions to reveal concepts and societal processes once only typical of visual arts and we will analyze the relation between fashion representation with the creation of consumer desire.

ATTENDING STUDENTS:

Attending students will analyze Mega Social Trends (such as Rapid Urbanization, Changing Demographics, Hyper Globalization, Accelerated Innovation) and their impact on the fashion system. The visual representation of trends will be done through moodboards and with the contribution of Bologna Lab on Virtual/Augmented Reality (Prof. Gustavo Marfia).

Assessment: Individual essays + Collective Moodboards


NON ATTENDING STUDENTS.
Research on fashion trends, consumption and representation of fashion.
Assessment: Written Test

Readings/Bibliography

Anderson, F. (2000), ‘Museums as a Fashion Media’, in S. Bruzzi and P. Church Gibson (eds), Fashion Cultures, Explorations, and Analysis, London: Routledge, pp. 371-389.

Breward, C. (2016) “Introduction. Locating Fashion Studies” in H. Jenss and C. Breward (2016) Fashion Studies: Research, Methods, Sites and Practices, Bloomsbury, New York.

Buckley, C. and Clark, H. (2016) “In Search of the Everyday:Museums, Collections and Representations of Fashion in London and New York” in H. Jenss (ed) Fashion Studies. Research Methods, Sites and Practices, Bloomsbury, London and New York.

Clark, J., & de la Haye, A. (2014). Exhibiting Fashion: Before and After 1971, Yale University Press, New Haven-London.

Debo, K. (2002) ‘Backstage: The Fashion Museum’ in: Patronen, Patterns, Patrons, Antwerp: Momu pp. 9-19.

Fashion Theory. The Journal of Dress, Body and Culture (2001) 5, 3.

Fashion Theory. The Journal of Dress, Body and Culture (2008) 12, 1.

Fashion Theory. The Journal of Dress, Body and Culture (2008) 12, 2.

Geczy, A. and Karaminas, V. (eds.) (2012) Fashion and Art. London: Berg.

Heinemann, B. (2012) “Curating and exhibition” in Geczy, A. and Karaminas, V. (eds) Fashion and Art. Bloomsbury, London and New York.

Jenss, H. (2016) “Introduction” in H. Jenss (ed.) Fashion Studies. Research Methods, Sites and Practices, Bloomsbury, London and New York.

Potvin, J. (2009) (ed) The Places and Spaces of Fashion, Routledge, New York.

Riegels Melchior, M. and Svensson, B. (2014) Fashion and Museums, Bloomsbury, London and New York.

Riello, G. (2011) “The object of fashion: Methodological Approach to the Study of Fashion”, in Journal of Aesthetics and Culture, 3, 1, pp. 1-9.

Steele, V. (2012) “Is Fashion Art?” in Geczy, A. and Karaminas, V. (eds.) Fashion and Art, Bloomsbury, London and New York.

Teaching methods

Lectures, and group discussions

Assessment methods

The examination will ensure the achievement of the following objectives:

- critical awareness of the complexity of the representation of fashion

- survey and analysis of the main conceptual contents examined;

- ability to establish well-founded relations between the different aspects of the program.

Attending students: Individual portfolios + Collaborative projects

Non attending students: Written test (multiple choice 31 questions) based on the following bibliography:

Steele, V. "Museum Quality", Fashion Theory 12, 1, 2008, pp. 7-30.

Breward, C. "Between Museum and the Academy", Fashion Theory 12, 1, 2008, pp. 83-94.

Geczy, A. and Karaminas, V. "Fashion and Art. Critical Crossovers in Geczy and Karaminas (eds) Fashion and Art, Berg, London and New York 2012.

Steele, V. "Fashion" in Geczy and Karaminas (eds) Fashion and Art, Berg, London and New York 2012.

Riegels Melchior, M. "Introduction: Understanding Fashion and Dress Museology" in Fashion and Museums edited by Riegels Melchior and Svensson, Bloomsbury, London and New York 2014.

Teaching tools

Lectures, group discussions, videos and displays.

Visit to the Bologna exhibition

Office hours

See the website of Simona Maria Segre Reinach