17273 - New Product Development

Academic Year 2019/2020

  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: First cycle degree programme (L) in Statistical Sciences (cod. 8873)

Learning outcomes

By the end of the course students will know the new product development process. Specifically, students will be albe to:

- analysing the NPD process

- understanding how the statistical tools can reduce the uncertainty associated to the NPD process

- applying the competences acquired in previous courses

Course contents

  • Innovation
  • NPD process
  • New ideas generation
  • Consumer decision making process
  • Product concept: conjoint analysis
  • Data collection techniques: surveys
  • Segmentation: cluster analysis
  • Positioning analysis: perceptual maps
  • Sales tests, and new products diffusion

Readings/Bibliography

Attending students 

DESIGN E MARKETING DEI NUOVI PRODOTTI,

Urban Glen L. Hauser John R.

Chapter 1

Chapter 2

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 11 p.245-262

Chapter 13 p. 291-318

 

Non attending students

DESIGN E MARKETING DEI NUOVI PRODOTTI,

Urban Glen L. Hauser John R.

Chapter 1

Chapter 2

Chapter 3

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 11

Chapter 13

Teaching methods

Lectures, Team work, lab sessions 

Assessment methods

ATTENDING STUDENTS

50% written exam, 50% project work

Written exam:

  • multiple choices
  • open ended questions
  • exercises 

NON ATTENDING STUDENTS

100% Written exam

Office hours

See the website of Alessandra Zammit