27257 - Photography and Visual Culture (1)

Learning outcomes

At the end of the course the student has historical and critical knowledge about the developments of visual arts and photography in the XX century; he is able to analyse and interpret the strategy of the world of the communication, especially for what is concerning Fashion system, in which photography plays a central role.

Course contents

• Origins and Theoretical and cultural contest around the birth of Fashion Photography
• Main authors and poetics of Fashion Photography
• The principal fashion magazines - The construction of the photographic myth for the fashion icons
• Memory, Voyeurism and Fiction between art and photography in fashion communication

Readings/Bibliography

1. C. Marra, Nelle ombre di un sogno. Storia e idee della fotografia di moda, Bruno Mondadori, Milano 2004
2. F. Muzzarelli, Moderne Icone di Moda. La costruzione fotografica del mito, Einaudi, Torino 2013.

3) One of this two essays:

- F. Muzzarelli, L'immagine del desiderio. Fotografia di moda tra arte e comunicazione, Bruno Mondadori, Milano 2009.

- F. Muzzarelli, Lee Miller/Man Ray. Arte, moda, fotografia, Atlante, Bologna 2016

Teaching methods

Frontal lesson, reflection and comments about pictures and video

Assessment methods

Oral examination on bibliography.

The goal is to evaluate:

• historical and theoretical knowledge about photography and its relationships with fashion system; about the origins of the fashion icon phenomenon; about memory, voyeurism and fiction in fashion communication.
• recognition of the authors of some pictures from the bibliography
• adoption of a specific language

 

Teaching tools

Ppt and video

Office hours

See the website of Federica Muzzarelli