30376 - Business Intelligence

Academic Year 2019/2020

  • Docente: Furio Camillo
  • Credits: 6
  • SSD: SECS-S/03
  • Language: English
  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: Second cycle degree programme (LM) in Business Administration (cod. 0897)

Learning outcomes

The students is expert in the design, implementation and information systems management for intelligence of decisions that melt on the management knowledge of analytical nature. The second part (30 hours) of the course is developed in the computing laboratory using the system language of SAS System and SAS Enterprise Miner. At the end of the course, the student knows: - Customer relationship management (CRM) and Customer Intelligence; - Problems of evaluation of the advertising impact; - Oriented information system implementation for the analytical approach to the Business Intelligence; - Software realization for Analytical Business Intelligence projects and statistical data mining.

Course contents

Supervised and unsupervised classification Multivariate analysis: principal component analysis, correspondence analysis, discriminant analysis

Readings/Bibliography

Data Mining and Statistics for Decision Making, Stephane Tuffery, Wiley, March 2011

Chapters: 7, 9, 11.1-11.3, 11.6

SAS ProgrammingThe One-Day Course - Neil Spencer Chapman and Hall/CRC 2003Print ISBN: 978-1-58488-409-5eBook ISBN: 978-0-203-49928-3

Assessment methods

A written exam and an oral exam, or, alternatively, an applied work and an oral exam.

Office hours

See the website of Furio Camillo